Following marketing and PR activities at Swissair in New York, further executive positions in the tourist industry and several years of self-employment in insurance consulting, Sandro Rüegger entered the media business in 1998 and subsequently held various management functions at renowned media companies such as Jean Frey AG (today Ringier Axel Springer Schweiz AG) and Tamedia AG. Regularly entrusted with specifically team-related restructuring tasks, he also established business units, managed group-wide key account units and was involved in training functions. As a member of the Executive Board of Jean Frey AG, he played a decisive part in the very successful turnaround of the group. In his last position as Managing Director of Weltwoche Verlags AG, he was in charge of the leading Swiss political magazine. He was a member of various expert committees of the Swiss Media Association and for ten years a specialist at federal marketing and communications examinations. Sandro Rüegger switched to the executive search sector in 2013 and focuses his activities at our company on sectors including media/communications, travel, leisure and tourism, the retail trade and services.